WALTHAM, Mass., Oct. 29 /PRNewswire/ — Quattro Wireless (www.quattrowireless.com), the leading premier global mobile ad network, today announced it is celebrating the company’s third birthday with the release of the first Mobile R.O.I. Report for Brands: Results and Objectives Indexes for Mobile Advertising. The report shows that mobile advertising, once thought of as the medium of mobile personalization advertisers – such as ringtones — has become an effective strategy for brand and premium direct response marketers. Industries that want to reach a broad audience, such as CPGs, Autos, Finance, and Entertainment, are embracing the medium by integrating mobile into their marketing mix and developing innovative and engaging creative, thus driving more consumers to click, respond and buy. The findings also make it clear — by illustrating that animated ads are twice as effective as text ads, and that expanding ads also drive higher click-throughs – that those marketers and agencies that provide an engaging experience and take advantage of consumer behavior will make the most of their mobile investments. The executive summary of the report can be downloaded at http://quattro.typepad.com/my_weblog/2009/10/q2-2009-mobile-roi-report-for-brands.html

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First-Ever Report on How Brand Marketers Are Succeeding With Mobile Advertising Released

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